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How to Get More Customers For Handyman Business

How to Get More Customers For Handyman Business

You’re a skilled handyman, but there’s no work to do unless you get customers. How can you get more customers for your business? Well, it’s not as difficult as you might think. In this article, we’ll explore how to market yourself as a handyman and where to get leads for the jobs that come in through the door.

On this page

  • How do I market myself as a handyman?
  • Where to get leads for handyman work?
  • Create personal referrals from previous customers
  • Build up social media presence across multiple platforms

How do I market myself as a handyman?

A handyman business is a simple and effective way to earn a living. However, many people need to know how to get more customers for their handyman businesses.

To start, you need to be honest about your skills and experience regarding what type of service you offer. Some potential clients may want an expert who can do everything from electrical installation to painting or flooring, while others may be looking for someone who specializes in roof or plumbing repairs only. Your marketing materials should reflect this difference as well as any unique set of skills that would make someone choose you over another business offering similar services.

If you are lost on where to start with your marketing materials, try focusing on the benefits offered by using a handyman instead of a specialist. For example, one benefit of using a handyman is having all their work done at once instead of having multiple contractors come out separately.

Also, focus your marketing materials on your unique differentiators.  A unique differentiator is a quality of your work that stands out from the competition. As a handyman, you may have the best price, or perhaps you focus more on using the best quality materials and expert craftsmanship.  Make sure these differentiators stand out in your marketing material.

Where to get leads for handyman work?

As a handyman, you have to be able to find new customers. Without them, you won’t be able to keep your business going. There are a vast amount of different ways to get customers for your handyman business. Here are some of the best places:

  • PunchList
  • Facebook ads
  • Google Ads
  • Craigslist
  • Home Advisor

With PunchList, homeowners can use a free online home repair estimator to get an accurate estimate on the work they need done.  Then, we will match the homeowner with a vetted handyman such as yourself to do the work.  You can just show up, confirm the project details, and start your work without ever going out to give an estimate!

Create personal referrals from previous customers.

Asking your customers to refer you is one of the greatest ways to get new clients.

  • Ask them to write a testimonial on your website.

A testimonial is a quote from one of your satisfied customers, talking about how happy they were with the service they got from you. If someone writes a good review, ask them if they would be willing to share it on Facebook and other social media platforms! It will help build trust in the local community.

  • Ask them if they would leave a review on Google, Yelp, or another site where people look for services like yours. The more positive reviews out there online, the better your chances of getting new customers who can read what others have said about their experience working with you!

Build up social media presence on multiple platforms.

Social media is a fantastic way to build your brand and connect with customers. You can utilize it to show off your work, showcase your expertise, and post photos of completed jobs.

Here are a handful of tips for making the most of social media:

  • Post before & after pictures of your work on your social media pages
  • Connect with your customers via social media and tag them in the before and after pictures
  • Post DIY and how-to articles on your website blog and share the article URLs in your social media profiles.
  • Use hashtags when posting on Instagram and Twitter, especially if you want people who aren’t following you directly to see something. The more specific the hashtag is (that is, the fewer people using it), the less likely they’ll be distracted by something else while scrolling through their feeds. For example, #FurnitureRepair instead of just #RepairingFurniture will help ensure people interested in this service see it when browsing through these networks.

Any person can start a handyman with a good online presence

It can be an exciting time if you’re looking to start your own handyman business. You’ll get to meet new people and work in various places. But before you begin your career as a handyman, there are some things you should do first:

  • Create a website
  • Create a Facebook page
  • Create a Twitter account
  • Create an Instagram account
  • Become a vetted PunchList handyman

By becoming a vetted PunchList handyman, you’ll gain access to a huge network of local homeowners and real estate professionals that use PunchList to hire contractors for repairs.  Sign up here to become a PunchList Pro!


You have the tools, and you can get started right away by getting your first customer. You can grow your business by following the tips mentioned in this article. With time, you will find that more people know about your services, and they will come looking for them on their own.